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Research papers

Standard demographic classification

ESOMAR has sought ways to help standardise some of the procedures used in market research surveys. This does not in any way imply that we are seeking to treat Europe or any other part of the world as single homogeneous markets. On the contrary, our...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Bryan A. Bates
September 1, 1998
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Citation

Bates, B. A. (1998a, September 01). Standard demographic classification . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/standard-demographic-classification-


Research papers

Short term diaries

Information about events which happen with great regularity are, individually, of such small importance that no individual could be relied on to list them accurately from memory. But each individual event, when added together, can have very important...

Catalogue: ESOMAR Congress 1968
Authors: John Bermingham, Bryan A. Bates
June 15, 1968
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Citation

Bermingham and Bates (1968a, June 15). Short term diaries. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/short-term-diaries


Research papers

Some aspects of research into the levels of attention paid to television programmes

The purpose of the first pilot study was to establish that an enquiry into attention levels of the type envisaged would be practicable and that meaningful results could be obtained. 200 interviews were completed with housewives in I. T. V. homes in...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Authors: John Treasure, Bryan A. Bates
June 15, 1961
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Citation

Treasure and Bates (1961a, June 15). Some aspects of research into the levels of attention paid to television programmes. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/some-aspects-of-research-into-the-levels-of-attention-paid-to-television-programmes